How to Stay Ahead of Trends and Techniques in the Beauty Industry July 22, 2025

How to stay up on TRENDS and TECHNIQUES: Tips for Aspiring Beauty Pros

The beauty industry is constantly evolving. What’s hot today might be old news tomorrow! If you’re an aspiring cosmetologist or esthetician at The Salon Professional Academy in Buffalo, staying ahead of the curve isn’t just fun; it’s essential for your future career. Stay curious, keep learning, and be prepared to pivot when something new emerges. Your adaptability will make you a valuable asset in any salon.

Here’s how you can keep your finger on the pulse of the latest beauty trends and stand out as a trend-savvy pro.

Make Social Media Your Trend Radar

Platforms like TikTok and Instagram are where beauty trends are born and go viral. Follow top beauty creators, brands, and industry insiders. Engage with the content you love, and your feed will quickly fill with the freshest ideas, tutorials, and product launches. Don’t forget to share your work and join trending challenges to boost your visibility!

Read Professional Blogs & Industry Publications

Leading beauty brands and professional sites regularly publish blogs and articles about what’s trending. These resources offer deeper insights than what you’ll find on social media, including expert interviews, product reviews, and technique breakdowns. Make it a habit to check in weekly for inspiration and education.

Attend Industry Events and Networking Opportunities

Beauty conferences, trade shows, and local networking events are gold mines for trend spotting. You’ll see new products firsthand, attend workshops, and connect with other passionate professionals. These events often feature trend forecasts and live demos, plus they’re a fantastic way to build your professional network.

Seek Lifelong Learning & Continueing Education

Trends move fast, but the fundamentals of beauty never go out of style. Take advanced classes, watch online tutorials, and seek out continuing education opportunities to further your skills. The more you know, the easier it is to adapt classic techniques to the latest looks.

Watch What’s Happening in the Industry

Pay attention to major shifts shaping the beauty world in 2025 and beyond:

• AI & Personalization: AI-driven technology is revolutionizing product recommendations, virtual try-ons, and skincare routines. Stay curious about new tech tools you can use in your future salon.
• Sustainability and Clean Beauty: Clients are seeking eco-friendly, clean, and ethically sourced products. Learn about sustainable brands and practices to offer informed recommendations.
• Inclusivity: Beauty is for everyone! Trends now celebrate individuality, diversity, and self-expression. Keep an open mind and embrace techniques and products for all hair and skin types.
• Minimalism & “Skinimalism”: Simple, effective routines and multi-use products are in. Clients want results without the clutter; learn how to deliver maximum impact with minimal steps.

Experiment and Make It Your Own

Trends are a starting point, not a rulebook. Try new techniques on mannequin heads or friends, and don’t be afraid to put your own spin on what’s hot. The best beauty pros are trendsetters, not just followers!

Best Resources to Stay on Top of Beauty Trends

Top Beauty Blogs & Websites

• BehindtheChair.com – A must-read for hairstylists, with trend forecasts, technique tutorials, and industry news.
• Allure.com – Covers beauty trends, product reviews, and skincare tips from both pros and editors.
• ModernSalon.com – Offers insights on salon business, hair trends, and continuing education.
• IntoTheGloss.com – Great for minimalist skincare trends and interviews with industry influencers.
• BeautyMatter.com – A deep dive into the business side of beauty—perfect for aspiring entrepreneurs.
• SalonCentric.com – Stay connected with other students and licensed pros, learn about new Redken products, and gain access to exclusive education.

Communities & Forums

• Reddit: r/BeautyPros – A professional community where stylists, estheticians, and makeup artists share tips, questions, and product recommendations.
• YouTube Channels: Follow artists like Brad Mondo, Paint Hair, and Makeup by Mario for tutorials and trend breakdowns.
• Redken Education: As a TSPA Buffalo student, you’ll already be tapped into Redken’s cutting-edge training—use their site for additional learning tools and trend updates.

Ready to Become a Trend-Setting Beauty Pro?

At The Salon Professional Academy in Buffalo, we teach you more than just skills; we help you develop the mindset to stay ahead in a fast-moving industry. With our Redken-affiliated curriculum, hands-on training, and strong industry connections, you’ll graduate ready to spot (and set) the next big trend.

Stay inspired, stay curious, and let your creativity shine!